People spend a lot of time online, so every business needs to establish some space on the Internet. Regardless, a website that does not work can cause a business to suffer. Use these tips and tricks to design an excellent website.

Display a tagline in a prominent area on your page. The tagline includes a motto or clever phrase that speaks to the purpose of your business. This allows them to quickly grasp whether or not your site has information relevant to their search.

You should be aware of any clashing colors when building your website. Your text should remain the main focus of attention and should be easy to read. The text opted for should be dark in color, with a lighter color used for your backgrounds. If you are not sure whether or not your chosen color scheme is user friendly, ask for some feedback from some of your friends.

You don’t ever want to use too much graphics. Graphics are critical, but they can also clutter up a page. Graphics should enhance what you have to say on your site. They shouldn’t be put there to just look pretty. Having the appropriate number of graphics that do not create clutter improves the usability of your website, too.

Create an opt-in newsletter to entice your visitors to return often. Having customers subscribe to your newsletter allows you to send them important updates about special events, which in turn can get them to keep visiting your site. Have a signup form in one of your sidebars, and document everyone that signs up. Your newsletter should only go out to those who specifically request to receive it, or you run the risk of turning off your customers.

As you now know, web page design is easier than most people think. Learning about the topic is great, but you have to implement what you know. Use all of these tips to ensure success.